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MásFit
MásFit is a mobile application that targets Spanish speakers who identify as females and enjoy staying active. It is designed to provide a community for the Latino/Hispanic community in the United States. It provides Latin cultural dishes, Latin music, a community feed, and 3D workout videos all in Spanish.
Focus – UX/UI, Product/Visual Design, Mobile Interface Design
My role – UX/UI Designer, Visual Designer, Creator, Videographer
Technology – Adobe XD, Illustrator, Photoshop, Unreal Engine, Rokoko Studio
Timeline – Jan – April 2022
Application Prototype
Interact with MásFit
Prototype
I used Adobe XD to create a high-fidelity prototype for my mobile application which can be found on the left.
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Click the MásFit on the home screen to interact with the prototype of my mobile application.
Why MásFit?
Through my research, I concluded that having a community for Spanish-speaking women to access workout videos, and recipes all in Spanish would be highly beneficial. In order to create a successful mobile application, it is important to establish their need for this.
Brand Style Guide
The brand guide includes everything on MásFit, including branding and visual design.
Personas
A persona, in user-centered design and marketing, is a fictional character created to represent a user type that might use a site, brand, or product. Users always come first so below are two personas dedicated to the types of users that will be using this application.
User Journey Map
A user journey map is a visualization of the process that a person goes through in order to accomplish a goal. In its most basic form, journey mapping starts by compiling a series of user actions into a timeline.
Design
Concept Sketches
Here are sketches of what the application wireframes will look like. It is all in English currently but will be translated over to Spanish.
Wireframe Prototype
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