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MásFit
MásFit is a mobile application that targets Spanish speakers who identify as females and enjoy staying active. It is designed to provide a community for the Latino/Hispanic community in the United States. It provides Latin cultural dishes, Latin music, a community feed, and 3D workout videos all in Spanish.
Focus – UX/UI, Product/Visual Design, Mobile Interface Design
My role – UX/UI Designer, Visual Designer, Creator, Videographer
Technology – Adobe XD, Illustrator, Photoshop, Unreal Engine, Rokoko Studio
Timeline – Jan – April 2022
Application Prototype
Interact with MásFit
Prototype
I used Adobe XD to create a high-fidelity prototype for my mobile application which can be found on the left.
Click the MásFit on the home screen to interact with the prototype of my mobile application.
Why MásFit?
Through my research, I concluded that having a community for Spanish-speaking women to access workout videos, and recipes all in Spanish would be highly beneficial. In order to create a successful mobile application, it is important to establish their need for this.
Brand Style Guide
The brand guide includes everything on MásFit, including branding and visual design.
Personas
A persona, in user-centered design and marketing, is a fictional character created to represent a user type that might use a site, brand, or product. Users always come first so below are two personas dedicated to the types of users that will be using this application.
User Journey Map
A user journey map is a visualization of the process that a person goes through in order to accomplish a goal. In its most basic form, journey mapping starts by compiling a series of user actions into a timeline.
Design
Concept Sketches
Here are sketches of what the application wireframes will look like. It is all in English currently but will be translated over to Spanish.
Wireframe Prototype
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